MoMA

Brand, Audience, and Activation Strategy

The pandemic forced all cultural institutions to pivot from traditional ways of operating. For MoMA, this meant a unique opportunity to their turn attention back home to NYC.

Worked on at SYLVAIN

 
 
DELIVERABLES

Audience Profile + Segmentation, Activation Strategy + Concepts

Due to the strategic nature of the project, please get in touch to learn more about my role and learnings from the process.

 
Get in Touch 
Scope of Work

Audience Profile + Segmentation
Activation Strategy
Concept Development 

ROLE

Director / Project Lead 

Team

Alain Sylvain
Chris Konya
Cole Nielsen
Zack Visotsky
Julie Lubbers
Nora Mestrich

Rob Baker
Becky Stokes

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